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 Underwriting 

Business underwritersBenefits

On-air underwriting announcements associate your business with WKCC Public Radio's quality programming. Recent surveys show listeners:

  • Remember your company name
  • Think positively about your business's support for public radio
  • Are influenced by this association in their decision to purchase your products or services

Underwriting enhances your company image and demonstrates a commitment to community support. Companies see underwriting as a parallel to advertising, a cost-effective way to put a company's name before an audience of well-educated, professional, and affluent consumers.

Become a WKCC Business underwriter

Join our group of underwriters and make a contribution to the quality of life in our community. Contact Bev Benge at bbenge@kcc.edu or phone 815-802-8233.