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Before you begin using KCC logos, read this to ensure you use the logo correctly. Be careful not to alter the logo in any way–college funds may not be used for designs that do not comply with the logo use policy.
The creative logic for the logo design explains what the graphic elements of the logo mean. The creative logic is rarely used in publications or applications of the logo. However, if people ask what the logo represents, the creative logic provides the information necessary to explain it.
The letters in our logo design represent Kankakee Community College. Beyond this obvious symbolism, the letters identify the college as “KCC” to the community and to students. The college’s constituent groups commonly refer to the college as KCC, and the letters reinforce this identity. Referring to the college as KCC also gives a sense of inclusion to district residents who reside in areas beyond Kankakee.
The font selection breathes life into the letters, giving the letters a sense of forward motion. The forward motion represents how the college strides toward the future and reinforces our mission: Enhancing quality of life through learning.
The two curved lines are stylized to represent river waves. One wave represents the Kankakee River, which is easily identified by our constituents as a feature of the Riverfront Campus. The second wave represents the Iroquois River that joins the Kankakee River east of the campus. The waves combine to represent the unity of the KCC district, showing that the college serves residents of both Kankakee and Iroquois counties. The KCC service area also includes small areas of Grundy and Livingston counties.
Elements of the Logo
- Element 1: The letters of the college name, including the typeface of the design, are referred to as the word mark.
- Element 2: The river graphic, or picture part of the design
- Element 3: The words and graphic, when used together, are referred to as the logo mark.
Each element can be used as a standalone element to represent the college; however, there are guidelines for when and how each can be used. The word mark, river graphic element and logo mark are collectively called the KCC graphic identity.
Except when it is in the body of a message, the Kankakee Community College formal name must always appear in the type face Eurostyle. When used in combination with the river graphic, the logo mark (words and graphic) must be used. When address information is written, it must be preceded by the full name: Kankakee Community College.
Colors are an important vehicle to build recognition for a logo, word mark, and logo mark. For example, companies like Coca-Cola® and Home Depot® use specific colors to represent their logos. As a further example, Coca-Cola often is represented in red and black, or in all black, but never in purple or green.
Allowable colors for the KCC logo are:
- KCC red - Pantone: PMS 1945; RGB: R=168 G=12 B=53; hex #C60C46
- KCC blue - Pantone: PMS 540; RGB: R=0 G=51 B=91: hex #003768.
The logo should be all black when PMS 1945 and PMS 540 are not available. It is preferred that the two colors are used.
The KCC river graphic element, word mark and logo mark always must be printed in a solid color, and a “screen” is used with PMS 540 blue only. Screening is the process of printing something as a grayscale or a percentage of a solid color. The river graphic element, word mark or logo mark are not to be used as an outline. Finally, a rainbow or multiple colors in the river graphic, word mark, or logo mark or other effects are not to be used in any way other than in their original form.
Sometimes the river graphic element, word mark, or logo mark appear as part of a dark background. For example, the logo may be used on a navy blue T-shirt or on paper where the background is black or navy blue. In cases like these, the one-color version of the logo mark, river graphic element or word mark may be reproduced in white.
For use of any other colors for the river graphic element, word mark, or logo mark, approval must be obtained from the KCC Office of Marketing and Public Relations.
Sizing the Elements
The logo should not be used at a size smaller than 1/4” (0.25) in height, measuring from top of the letter to the baseline of the graphic. The river graphic element may be used in any size to highlight a photo, informational element, headline, or subhead or as a design element.
To allow for maximum legibility, a safe area must be preserved around the logo. Set all elements, such as typography and photographs, away from the logo at a distance equal to one-half of the height of the symbol. Contact the Office of Marketing and Public Relations to discuss specific designs.
KCC logo safe area
The safe area is one half the height of the symbol.
Do not add words or other elements to the logo.
Do not embed the logo within text, such as in a letter.
Rights and Responsibilities
KCC has the right and responsibility to ensure that the river graphic element, the word mark and the logo mark are used consistently with the guidelines. The river graphic element, word mark and the logo should not be used in any way which is inconsistent with this policy. The Office of Marketing and Public Relations reserves the right for final approval of any KCC printed or web-based publication prior to it being published.